Cedilo.it — the imperative that is already a call to action

cedilo.it

A complete Italian imperative in six letters: cedi + lo, 'hand it over'. It is the exact verb of an entire economy — tax-credit assignment, salary-backed lending, second-hand marketplaces, contract and lease novation, equipment trade-ins. Command-form names are the strongest call to action a brand can own, and at the .it they are almost all gone; web history here goes back to 2013. Tell the visitor what to do, and let the domain be the one saying it.